Hi, I’m Sheldon, a Creative Director based in the foothills of the Rocky Mountains but will travel for good projects.
As Creative Director of Global Brands at Corbis, I got to play with some of the world’s most iconic photography.
Winner of the 2015 Shorty Award for Best in B2B. Made entirely with stock footage from Dissolve.
This Is a Generic Brand Video is a generic brand video of "This Is a Generic Brand Video," written by Kendra Eash for McSweeney's Internet Tendency: http://www.mcsweeneys.net/articles/this-is-a-generic-brand-video
License the clips used at http://www.dissolve.com/generic
The original piece is published on McSweeney’s: http://www.mcsweeneys.net/articles/this-is-a-generic-brand-video
Narrated by Dallas McClain.
For a generic take on political campaigns, watch This Is a Generic Presidential Campaign Ad: http://www.dissolve.com/gpca
Music: “Piano Work 02” by rysktchkw
Available under Creative Commons License from SoundCloud at https://soundcloud.com/rysktchkw/piano-work-02
Here’s a video you might have seen. Mashable said “Every Terrible Ad Cliché You’ve Ever Seen in One Genius Video”. Time Magazine called it “A Parody About Nothing And Everything And Is, Thus, Perfection”.
Creative Direction: Sheldon Popiel, Editing: Drew Ng, Script: Kendra Eash
Stock photography doesn’t have to suck. Here’s a “lovemark” brand I built as Co-founder and Global Creative Director of Veer (which was acquired by Bill Gates).
I’ve had the opportunity to lead amazing teams. Here are some of the things people I’ve worked with have said about me:
As Co-founder and Executive Creative Director at Dissolve, my mission was to take stock footage from so-so to spectacular. Here’s how I built a video brand.
This is where things get a little healthier…
