General 1 — Sheldon Popiel

Dissolve is one of the most recognized and loved stock footage companies in the industry, renowned for its inspirational video marketing. As Co-founder and Executive Creative Director, I created the brand & corporate identity, and directed all of the marketing activities, as well as the UX/UI of dissolve.com.

Dissolve pieces have won 6 Vimeo Staff Picks (with over 5M organic views) and have been acclaimed by Time Magazine, Mashable, BuzzFeed, Adweek, Fast Company, Advertising Age, Wired, The AV Club, and many others.

Creative direction on short films:

Fast Company said “This Generic Brand Video is the Greatest Thing About the Absolute Worst in Advertising”. (Editing: Drew Ng, Script: Kendra Eash)

This short film captures the passion behind Analog Coffee, a cafe born from a family business. (Videography/Editing: George Georgeadis)

An impressionistic homage to some classic movies. Can you name all 14 films? (Editing: Drew Ng, Script: Jon Parker)

A wry, absurdist take on presidential promotion. The result is a blatantly pandering, verbally vacuous piece of political parody. (Editing: Drew Ng, Script: Kendra Eash)

A Run Wrake short film promoting the unique illustration collection of CSA Images. (Animation: Run Wrake, Illustration: CSA Images)

This short film shows how easy it is to appeal to anyone born between 1980 and 2000. (Editing: And/Or, Script: Kendra Eash)

Country music star Paul Brandt invited us to help him create a video for his latest single, “Nothing.” (Editing: Drew Ng, Videography: George Georgeadis)

Subjects moving in sequence. We pushed the footage (and our motion designer) to the limit exploring this idea. (Editing: Petr Hostas)

Innovated by being the first to put emojis into a video, which inspired others including a feature film in 2017. (Editing: Nikki Stephens, Script: Jon Parker)

In the theme of a toy commercial from the 80s, we produced this video to showcase some of the harder working green screen clips. (Editing: Drew Ng, Script: Jon Parker)

Visual Identity and Guidelines: I was inspired by the old Paramount and PanaVision logos and the visual language that surrounded that, and wanted to give the Dissolve logo a firm footing in Film, but make it feel current and appeal to a broader creative audience.

Creative Direction: Sheldon Popiel, Design: Sheldon Popiel, Petr Hostas, Nikki Stephens, Drew Ng, Writing: Jon Parker

UX/UI of dissolve.com: I designed and directed all of the marketing pages, and web app functionality (search pages, folders, and all other customer facing features).

Creative direction on short films:

sheldon.popiel@gmail.com