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Hello.

My name is Sheldon (I was rockin’ the name way before that guy on ‘The Big Bang Theory’).

I’m a Creative Director, Brand Strategist, and Creative Leader.

I love people and inspiring them to do their best work. I love seeing the spark of something great and turning it into a blazing fire. This is how I’ve led award-winning creative teams.

I understand brands. I understand that a brand is a person’s gut feeling about a product or service and that people relate to them through emotional connections. I know how to build and foster these connections. I’ve built world-class brands this way.

I understand business. I know what role design plays in a company’s success and how to leverage this advantage. I’ve launched several businesses and have built several world-class brands including Dissolve, Veer, Corbis, Getty Images and Adobe Systems. I’ve also played Taking Care of Business on Randy Bachman’s guitar–so that says I understand business, right?

I’m proud to say “I’ve never worked a day in my life” because what I’ve been so fortunate to be a part of is not work to me. The art of branding and the craft of great design are what fill my cup.

I live in the foothills of the Rocky Mountains with my wife Kim and my children Ella, Easton and Beckham.


Professional “high-fives”

My work has earned 6 Vimeo Staff Picks and has been acclaimed by Time Magazine, Fast Company, Mashable, BuzzFeed, The AV Club, The Huffington Post, Creative Review, Webby Awards, The Shorty Awards, Type Directors Club, Communication Arts, SXSW Web Awards, HOW Magazine “Perfect 10 Award”, PRINT Design Awards, Applied Arts, DMA International ECHO Awards, Web Marketing Association and the AdRodeo. I was also voted Top 40 Under 40 by Avenue Magazine.