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This Is a Generic Brand Video

The minute we saw Kendra Eash’s brilliant “This Is a Generic Brand Video” on McSweeney’s, we knew it was Dissolve’s moral imperative to make that generic brand video so. Time Magazine called it “A Parody About Nothing And Everything And Is, Thus, Perfection”. Fast Company said “This Generic Brand Video is the Greatest Thing About the Absolute Worst in Advertising”. Mashable said “Every Terrible Ad Cliché You’ve Ever Seen in One Genius Video”. Winner of a Vimeo Staff Pick and the 2015 Shorty Award for Best in Business to Business

Script: Kendra Eash
Editing: Drew Ng
Creative Direction: Sheldon Popiel