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The Corbis Brand
Corbis was one of the world’s leading visual media providers of commercial and editorial photography, illustration, and footage. As the Global Creative Director, I established the creative vision and strategic steering principles for three international brands; Corbis, Veer & Greenlight (rights representation for iconic estates including Albert Einstein, Steve McQueen and others), and successfully implemented a global brand strategy in 15 countries.
Corbis Brand Book (done in partnership with Jon Parker, (formally the Director of Brand Communications at Corbis):
Visual Identity and Guidelines: After Corbis acquired Veer, I updated their work mark to give it a more friendly, appealing and design-oriented feel. See the before and after here.
Design: Sheldon Popiel
Writing: Jon Parker
Creative Direction: Sheldon Popiel