Hi, I’m Sheldon, a Creative Director based in the foothills of the Rocky Mountains but will travel for good projects.

As Creative Director of Global Brands at Corbis, I got to play with some of the world’s most iconic photography.

Here’s a video you might have seen. Mashable said “Every Terrible Ad Cliché You’ve Ever Seen in One Genius Video”. Time Magazine called it “A Parody About Nothing And Everything And Is, Thus, Perfection”.

Creative Direction: Sheldon Popiel, Editing: Drew Ng, Script: Kendra Eash

Stock photography doesn’t have to suck. Here’s a “lovemark” brand I built as Co-founder and Global Creative Director of Veer (which was acquired by Bill Gates).

I’ve had the opportunity to lead amazing teams. Here are some of the things people I’ve worked with have said about me:

As Co-founder and Executive Creative Director at Dissolve, my mission was to take stock footage from so-so to spectacular. Here’s how I built a video brand.

This is where things get a little healthier…

I worked with Arlene Dickinson (who’s as amazing as you would imagine BTW) and rebranded innovative Consumer Packaged Goods companies as Creative Director of District Ventures.